The Problem With Multi-Channel Funnels
October 26, 2011
We’ve been playing around with multi-channel funnels for quite some time now and, whilst we love it in the main, it does have one massive issue that you need to be aware of…
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"Within 1 week we’d already seen our cost per conversion halved as well as the discovery of a very scalable source of business."
Ear Candy Live, 2012
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You'll get your own personal PPC expert who'll want to learn all about your margins, customers and USPs... and then use that knowledge to build highly profitable campaigns.
We don't do long-term contracts. Why would we? It's all about the results and if it's not working for you then it's not working for us.
We've got a few tricks up our sleeves for improving your site performance and our A/B and multivariate testing platform regularly delivers incredible results straight to our clients' bottom lines.
Reach out to your past visitors with targeted banner ads that'll capture lost conversions, drive repeat business and support your sales process... it really is a no brainer.
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We’re Adwords and PPC fanatics and like to share our latest findings (and rants) on our blog. Feel free to take a look around. Don’t hesitate to comment if you have any questions – we always reply.
Are You Doing Your Negative Keyword Research?
October 25, 2011
Negative keywords are almost as important as normal keywords. If you’re serious about weeding out the best quality traffic, you’ll need negative keywords.
When we create new campaigns for our clients, we probably spend more time researching negative keywords than we do researching the main keyword list. Long-tail theory dictates that your highest-ROI traffic will come from niche, low-volume, high-quality searches – often 3 or 4 word searches.
Google Adwords: Why Isn’t My Ad Showing?
October 20, 2011
As an Adwords Management agency, a question we sometimes get asked by clients is ‘why isn’t my ad showing?’ There are plenty of good reasons why this might happen and its important to know what they are so you can rule them out.