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Something we’ve discovered from optimising so many PPC advertising accounts is how many advertisers forget to take advantage of an extra opportunity to get some bonus customers – a Google Local Business listing…
Youtube advertising is here to stay but is still massively underadopted. This means there are cheap clicks, free branding and extra customers waiting.
Google are alpha-testing being a fully-fledged lead generation service through the use of contact forms in PPC ads. This presents huge opportunities but also huge pitfalls to many online advertisers. Managed PPC investigates!
Did you know that the majority of Google advertisers bid too high for keywords? Bidding too high for a keyword not only means you are paying an excessive cost per click but it also means that you are getting fewer clicks (and therefore conversions) for your fixed daily budget. This means you have the opportunity to outstrip the competition by paying less for your clicks!
Google Analytics now allows you to annotate a given point in time on a graph, giving you even more accountability for your results and allowing you to make easy-to-understand reports that attribute actions to results. This is sure to impress your boss!
Google are now personalising search results based on your ‘Web History’. This means that search results pages will now be tailored according to what Google finds in your ‘Web History’. One one hand, this is a great addition to the search algorithm that will surely only make search results more relevant. On the other hand, it threatens to burst the SEO bubble once and for all and will inevitably make life harder for the small businesses that have kept that bubble growing for the past decade.
Google has recently added ‘intelligence’ to its Analytics platform. This useful feature allows you to set up automatic email notification when a specified change happens to your account. This can be a change in traffic, conversion rate, bounce rate and many other key metrics reporting by Google Analytics.
The introduction of site links for top positioned Adwords ads is the most significant reward yet for ‘high quality’ advertisers. But what does ‘high quality’ really mean and does this latest step by Google threaten to seriously change the landscape of PPC marketing?
Get Started Today With These 6 Tips
1. Save money, pay attention to quality score
Your ad’s ranking is determined by its maximum CPC, multiplied by the ‘Quality Score’. If you have a relevant landing page for your keywords and get high CTRs for the ads, you’ll get a high quality score, which will enable you to [...]
At the end of October, Google introduced site links for ‘high quality’ Adwords advertisers. Site links seemed to have arrived without making much of a ripple but they are likely to be a game changer as this move is the most significant reward yet that Google has offered to those who are ‘playing by the rules’…