Google Bottom Placements – No Need To Panic

Last week Google announced that some side-positioned ads would now show at the bottom. It’s an interesting development and one that has some advertisers reeling, but what does it really mean? Here’s our take on it…

The New Google Analytics Dashboard – 5 Essential Widgets

The new Google Analytics dashboard is a killer feature and we’ve come up with 5 essential widgets to help you keep track of your online performance. Now highly configurable, it allows you to graph, table, pie chart or display the metric of pretty much any stat you’d like. Combining the features of custom reporting and advanced segmentation in the dashboard allows for some killer one-stop reports which could be the difference between your boss understanding or glazing over.

Display Ads Set To Be Supercharged By Audience Insight Reports

Back at SMX in June, Google announced audience insight reports – a new report that will soon be available in the Adwords interface. We think audience insight reports could be quite a significant development in display advertising and really help you supercharge your display advertising.

How To Use Exit Rate To Discover Quick Wins

Exit rate is an often-ignored source of conversion rate improvement. Often overshadowed by bounce rate, it’ll tell you the performance of your inner pages, which is often where the conversion decision is made. Ignore exit rate and you’re only looking at your conversion process from afar.

The Problem With Multi-Channel Funnels

We’ve been playing around with multi-channel funnels for quite some time now and, whilst we love it in the main, it does have one massive issue that you need to be aware of…

Are You Doing Your Negative Keyword Research?

Negative keywords are almost as important as normal keywords. If you’re serious about weeding out the best quality traffic, you’ll need negative keywords.

When we create new campaigns for our clients, we probably spend more time researching negative keywords than we do researching the main keyword list. Long-tail theory dictates that your highest-ROI traffic will come from niche, low-volume, high-quality searches – often 3 or 4 word searches.

Google Adwords: Why Isn’t My Ad Showing?

As an Adwords Management agency, a question we sometimes get asked by clients is ‘why isn’t my ad showing?’ There are plenty of good reasons why this might happen and its important to know what they are so you can rule them out.

How To Optimise Low Conversion Number Campaigns

One of the hardest types of campaign to optimise is one that produces very few online sales or signups… but they can be tracked if you know how.

Average Time On Site: Why You Should Ignore It

One of the most intriguing metrics available in Google Analytics is ‘Average Time On Site’. At first, it seems like the most understanble metric out of the three main ‘engagement’ metrics of bounce rate, average pages per visit and average time on site.
However, when you learn how it’s calculated, you soon see that it is completely meaningless.

Adwords Management: 5 Essential Google Analytics Goals

As an Adwords Management agency, we always follow a few basic but essential procedures when taking on a new client. One of these is the setting up of Google Analytics goals, which provide critical indicators of source, keyword, ad and campaign success.

How To Advertise On Trademarks With Adwords

The Adwords trademark rules have recently become slightly less strict than they were before… but you’ll need to know a few things to take advantage..

Broad Match Session Based Search Queries – Beware!

Broad match session-based queries are a a controversial addition to the Adwords platform and could cost you money if you don’t deal with them appropriately.

Broad match session-based queries are a a controversial addition to the Adwords platform and could cost you money if you don’t deal with them appropriately.

How Multi-Channel Funnels Can Make You Money

Google Analytics Multi-Channel Funnels really are a game changer – finally the level of detail we’ve all be craving and blogging about for years. Having read a fair few blogs about this topic recently, it’s clear we’re all very excited but it also appears that not many people have much of a clue of how to use this new goldmine of data.

So you can see ‘assists’, you can see path length, you can see channel overlapping – that’s really cool – but how about we actually use these features to make some money? The blog content on this seems to be a bit thin so we thought we’d put this right with 4 key pointers…

6 Questions To Ask Before You Start A PPC Campaign

Following on from our post on how to tell if PPC will work for you without spending anything, we thought we’d take it one step further and delve into the key factors that determine whether a PPC campaign is going to be successful. As an Adwords Management agency, we can usually tell if a campaign [...]

How To Tell If PPC Will Work For You Without Spending Anything

Being an Adwords Management agency, we frequently get new advertisers that come to us looking to get started with Adwords – some dead-cert winners, some maybes and some are never going to fly… but how can we tell which ones will work?

Seeing Beyond The Last Click: Google Testing Multi-Channel Funnels

Google Analytics has always had the achilles heel of only tracking the last click but it looks like this is about to end with the introduction of ‘multi-channel’ funnels. Whilst some think this will erode the value of the paid click, others think the opposite. One thing that is true is that multi-channel funnels are big. We should be getting our grubby hands on this in the next few days so check back for our thoughts.

Adwords Management: Why You Should Use Image Ads

Google image ads are possibly the most underused and undervalued pieces of marketing real-estate available but could take your business to the next level…

Adwords Management Quick Win: Why You Cannot Afford To Ignore Broad Matches

One of the key difference-makers in all campaigns is the use of broad matches. Handle this right and you’ll see your volume and cost per conversion surge in the right direction. Mistreat them and they’ll have your budget for breakfast. As an Adwords management agency, we’ve noticed that 99% of advertisers don’t know the value of broad matches and this is nothing less than a marketing crime. Here’s why…

Adwords Management – Why Obvious Keywords Are Bad

For many new Adwords campaigns, the first keyword that we think of ends up being a negative keyword – and more often than not this makes the difference between success and failure. Why? Let’s find out…

Adwords Management – Why Bounce Rate Can Save You Money

A hugely important stat that is frequently ignored by even Adwords management agencies is bounce rate. It makes or breaks new campaigns and can save you a lot of money…

Poor Keyword Relevance – How To Fix Your Quality Score

Poor keyword relevance is a common reason for low quality score but it really shouldn’t be the case because it’s easy to fix…

Adwords Automatic Bidding – Beware!

Our research has shown that Adwords Automatic Bidding can easily be out-performed by manual bidding by following a few key steps and avoiding this trap…

Adwords Daily Budget – Advice From An Adwords Agency

When we take on new clients, a question that often comes up is ‘how much should we spend’. In this article, we’re going to look at the pitfalls of spending too much or too little and offer our advice on what the right amount should be.

Essential Adwords Negative Keywords For All Advertisers

In this post, we’re going to show you some quick and powerful ways to find negative keywords and save your campaigns some significant money.

Adwords Management – Campaign Limited By Budget…

‘Campaign Limited By Budget’ is a message frequently seen on Adwords and it usually means there’s an opportunity for improvement and not just from increasing your budget…

How To Take Advantage Of Adwords Embedded Sitelinks

Google today announced the launch of ‘embedded sitelinks’ in Adwords ads – a neat little feature that automatically hyperlinks any ad text that exactly matches that of a sitelink. Embedded sitelinks should make you re-assess how you use sitelinks as there are some big benefits and pitfalls in this area.

Improving Your Conversion Rate – 6 Killer Tips

Getting more leads from your Adwords campaigns can be done in a variety of ways. Today we’re going to focus on how to do this without needing to spend more money.

Understanding The Adwords Broad Match Modifier

In this article, we’re going to define what the broad match modifier is and show you how to use it to give your campaigns that extra 10%.

Adwords Competitor Bidding – The Rules And Our Advice

In this article, we’re going to explore when and when it’s not advisable to bid on a competitor’s brand name and what to do if a competitor is bidding on yours. However, first we’re going to do a quick 101 on the rules…

Adwords Display URLs In Titles Might Get You Cheaper Clicks

Today, Google announced the introduction of display URLs in titles for ‘select top placement ads’. This CTR-booster could help you get cheaper clicks…