Get Campaign Alerts With Google Analytics Intelligence

Google has recently added ‘intelligence’ to its Analytics platform. This useful feature allows you to set up automatic email notification when a specified change happens to your account. This can be a change in traffic, conversion rate, bounce rate and many other key metrics reporting by Google Analytics.

This can be particularly useful if:

a.) Your website goes down (although we would advise contacting your ISP for quicker automatic notification)

b.) Your SEO traffic begins to rise or fall

c.) You want a holiday and you want to go to sleep without worrying that your developers have ruined your site

We recommend using these alerts, especially if someone else is managing your campaign. Overseeing your website’s basic health without needing to spend time on it is more than just one of Analytics’ bonus features – its hugely useful.

Check out this quick video from Google themselves to see how it works: