Get Cheaper Clicks With A High Quality Score

If you’re just entering the world of Adwords, you may not know that Google rewards advertisers who get a high ‘Quality Score’.

Google defines this as:

The historical click-through rate (CTR) of the keyword and the matched ad on Google; note that CTR on the Google Network only ever impacts Quality Score on the Google Network – not on Google
Your account history, which is measured by the CTR of all the ads and keywords in your account
The historical CTR of the display URLs in the ad group
The quality of your landing page
The relevance of the keyword to the ads in its ad group
The relevance of the keyword and the matched ad to the search query
Your account’s performance in the geographical region where the ad will be shown
Other relevance factors

For more info on quality score – take a look at Google’s Quality Score page.