Get Cheaper Clicks With A High Quality Score

If you’re just entering the world of Adwords, you may not know that Google rewards advertisers who get a high ‘Quality Score’.

What Is Quality Score?

Google defines this as:

• The historical click-through rate (CTR) of the keyword and the matched ad on Google; note that CTR on the Google Network only ever impacts Quality Score on the Google Network – not on Google
• Your account history, which is measured by the CTR of all the ads and keywords in your account
• The historical CTR of the display URLs in the ad group
• The quality of your landing page
• The relevance of the keyword to the ads in its ad group
• The relevance of the keyword and the matched ad to the search query
• Your account’s performance in the geographical region where the ad will be shown
• Other relevance factors

For more info on quality score – take a look at Google’s Quality Score page.