Google Analytics Reporting – 3 Reasons Why You Should Use It

Despite the useful reporting features in Google Adwords, we recommend using Google Analytics for reporting.

Why? Here’s a few reasons:

1. You can schedule Google Analytics’ reports using Custom Reports – get weekly, monthly, quarterly and annual reports on your Adwords campaigns (and all traffic sources for that matter), with a comparison against the last time period. Running reports manually is a pain and it’s often the case that, by the time you actually see the output you’re probably not 100% focused on actually digesting the results.
2. Analytics give you a deeper insight – you can see not only conversion and click-through data, but what we call ‘engagement statistics’. These are figures such as ‘bounce rate’ (the % number of visitors who don’t visit another page on your site after visiting a given page), ‘avg time on site’ and ‘average time on page’. These engagement figures are great ways of gaining an early handle on what’s going on and can help you prioritise which areas of your site need attention first.
3. You can see Adwords alongside your SEO, affiliate and direct traffic – as with any form of marketing, it’s vital to know not just what its ROI is, but how it compares to your other lead or sales sources. In other words, you need to know a.) how important a traffic source is to your business and b.) how much future potential it has. Analytics will help you see this by giving you the option of reporting on all or some traffic sources alongside each other.

So, whether you are doing your own PPC or operating via an agency, make sure you’re getting these benefits.

For more information on this or some free friendly advice, you can contact us via our website or call us on 0843 289 2336.