Adwords Ad Scheduling Across Different Countries – Careful!
Ad scheduling campaigns in different countries is still far harder than it needs to be and, if you’re not careful, could cost you big. Find out why…
What Makes A Good Display URL?
Despite being around for many years, the display URL is a resource still hugely underused by advertisers yet it can be the difference between success and failure. You can type in almost any search and count the number of advertisers using the display URL effectively on less than one hand. What Makes A Good Display [...]
Adwords Negative Keywords – Advanced Tips From The Agencies
As an Adwords management company, we use negative keywords every day.Adwords negative keywords are a cornerstone of PPC management but most of the guides we read miss the key trick. Let’s see how to really use them… In case you haven’t already heard, negative keywords are every bit as important as your main ‘normal’ keywords. [...]
Adwords Campaign Optimisation Shortcut – Go Niche
The secret to Adwords success is to break down your business into manageable, measureable and prioritisable niches. ‘Optimisation’ is a jargon term to denote the prioritisation of an advertiser’s budget towards the areas that are most profitable. In order to make your campaigns ‘optimisable’, therefore, you need to first make them ‘prioritisable’. This means being as niche as possible but in a way that provides clear results and isn’t over-complicated.
Google Adwords And Online Retail – 3 Vital Lessons
Google Analytics can under-report Adwords transactions and revenue by up to 40%. This could make a big difference to your business. Find out why…
Adwords Management: How To Measure Phone Calls
Whilst Adwords and Analytics are great for measuring online conversion and sales activity, what should you be doing if your business does most of its sales work over the phone? The higher the value of the purchase, or the higher the involvement, the more important your phone becomes. One of the common mistakes that even [...]
Google Adwords Match Types Top Tip – Is Your Adwords Agency Producing Misleading Stats?
Unless you’re using this strategy to separate your Adwords match types then your stats are probably inaccurate. Even Adwords agencies get this wrong..
Facebook Real Time Ads – Advertisers Take Note
Facebook real time ads is the next big development in online advertising and one that you can’t ignore. See what it all means and how you can use it..
Adwords PPC Management Agencies – 7 Questions You Must Ask Before Signing
Choosing a PPC management agency is difficult, especially when tey all say the same thing. When you speak to an Adwords agency, make sure you ask…
Seller Extensions: How To Get A 5 Star Rating Into Your Adwords Ads
Getting a 5 star rating into your Adwords ads is a huge bonus that only a few advertisers take advantage of. Here’s how it works…
PPC Advertising – Search, Display, YouTube, GMail, Remarketing & More…
Pay-per-click (PPC) advertising is all the rage and has been for most of the past decade. Getting into Google’s ‘sponsored links’ box has enabled many business to grow massively since its inception but PPC isn’t just about search. In fact, search is just the very beginning. In this blog post, we’re going to take you [...]
Adwords Management – How Agencies Charge And Why
Choosing an agency to run your PPC campaigns can be a tough decision. This must-read article explores the many ways agencies charge for PPC management…
Optimize Your Adwords Ads By Clicks Or Conversions
Google have just launched new ‘optimize for clicks’ and ‘optimize by conversions’ ad rotation settings – but how should you use them?
Adwords Remarketing Campaigns – Boost Your Conversions
Remarketing is a hugely powerful form of advertising that Google launched on the display network in late 2010. Whether your objective is branding or conversion focused, remarketing is something all advertisers should be trying.
Google Adwords Automated Rules Launched
A major new feature was today launched in Google Adwords – Automated Rules..
Take Advantage Of Longer Headlines In Adwords Ads
Last week, Google moved the goal posts a little when they announced new ad formats for ads appearing in the ‘champagne’ top 3 box. But what’s changed and how will it affect your business…Last week, Google moved the goal posts a little when they announced new ad formats for ads appearing in the ‘champagne’ top 3 box.
Adwords Product Extensions – Why Less Is More
One of the more interesting additions to Adwords in 2010 has been the introduction of Product Extensions but unless you know how they work, you could be about to see a big downturn in results…
Why Are My Adwords & Analytics Stats Different?
A common question that every PPC marketer asks at some point is: “Why are my Adwords & Analytics stats different?”. The key area of difference is between goal conversions reporting in Analytics and conversions reported in Adwords. The answer lies in one key statement…
Get Extra Customers With A Google Local Business Listing
Something we’ve discovered from optimising so many PPC advertising accounts is how many advertisers forget to take advantage of an extra opportunity to get some bonus customers – a Google Local Business listing…
Youtube Advertising – Be The Early Bird And You’ll Catch The Worm!
Youtube advertising is here to stay but is still massively underadopted. This means there are cheap clicks, free branding and extra customers waiting.
Managed PPC Investigates: Google Testing In-Ad Contact Form Extensions
Google are alpha-testing being a fully-fledged lead generation service through the use of contact forms in PPC ads. This presents huge opportunities but also huge pitfalls to many online advertisers. Managed PPC investigates!
Bid Management 101: How To Get More Clicks With Lower Bids
Did you know that the majority of Google advertisers bid too high for keywords? Bidding too high for a keyword not only means you are paying an excessive cost per click but it also means that you are getting fewer clicks (and therefore conversions) for your fixed daily budget. This means you have the opportunity to outstrip the competition by paying less for your clicks!
Impress Your Boss With Google Analytics Annotations
Google Analytics now allows you to annotate a given point in time on a graph, giving you even more accountability for your results and allowing you to make easy-to-understand reports that attribute actions to results. This is sure to impress your boss!
Personalised Search – Is SEO Web History?
Google are now personalising search results based on your ‘Web History’. This means that search results pages will now be tailored according to what Google finds in your ‘Web History’. One one hand, this is a great addition to the search algorithm that will surely only make search results more relevant. On the other hand, it threatens to burst the SEO bubble once and for all and will inevitably make life harder for the small businesses that have kept that bubble growing for the past decade.
Get Campaign Alerts With Google Analytics Intelligence
Google has recently added ‘intelligence’ to its Analytics platform. This useful feature allows you to set up automatic email notification when a specified change happens to your account. This can be a change in traffic, conversion rate, bounce rate and many other key metrics reporting by Google Analytics.
Adwords Site Links Raise Serious Questions
The introduction of site links for top positioned Adwords ads is the most significant reward yet for ‘high quality’ advertisers. But what does ‘high quality’ really mean and does this latest step by Google threaten to seriously change the landscape of PPC marketing?
Your 6-Step PPC Checklist
Get Started Today With These 6 Tips 1. Save money, pay attention to quality score Your ad’s ranking is determined by its maximum CPC, multiplied by the ‘Quality Score’. If you have a relevant landing page for your keywords and get high CTRs for the ads, you’ll get a high quality score, which will enable [...]
Site Links – Why They Will Increase Your Profits
At the end of October, Google introduced site links for ‘high quality’ Adwords advertisers. Site links seemed to have arrived without making much of a ripple but they are likely to be a game changer as this move is the most significant reward yet that Google has offered to those who are ‘playing by the rules’…
Google Adwords PPC – New Ad Formats
Have you seen the new Ad formats in Adwords yet? If not – then you really need to! Google have just announced that you can add ‘site links’ to your ads…
Google Analytics Reporting – 3 Reasons Why You Should Use It
Despite the useful reporting features in Google Adwords, we recommend using Google Analytics for reporting. Why? Here’s a few reasons: You can schedule Google Analytics’ reports using Custom Reports – get weekly, monthly, quarterly and annual reports on your Adwords campaigns (and all traffic sources for that matter), with a comparison against the last time [...]
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Recent Adwords Tips
- Google Bottom Placements – No Need To Panic November 17, 2011
- The New Google Analytics Dashboard – 5 Essential Widgets November 7, 2011
- Display Ads Set To Be Supercharged By Audience Insight Reports November 3, 2011
- How To Use Exit Rate To Discover Quick Wins October 31, 2011
- The Problem With Multi-Channel Funnels October 26, 2011
