PPC Bid Management
PPC bid management isn’t just about ‘getting to number 1′, it’s about buying clicks that are going to convert at a financially justifiable rate. But rewind – it’s also about impressions. Because if you bid high, you are likely to appear high and if you appear high, you’ll get more impressions from which you must [...]
Google Adwords PPC Tip: Use Ad Scheduling
Here’s a really quick and easy way to improve your Google AdwordsPPC campaigns – turn on ad scheduling! What’s Ad Scheduling? Ad scheduling is simply configuring your campaigns to be on or off at given times of the day. Now there are 2 key considerations that you need to take into account: 1. When your [...]
Google Adwords PPC: Questions You Need To Ask
Having optimised adwords accounts since the Overture days, it has struck me how the vast majority of Adwords users/companies don’t really know what they are buying. When you buy advertising space or PR, you would normally expect to have a meeting with a sales rep, get shown everything about the product/service you are buying and [...]
Are You Using Negative Keywords?
Negative keywords are one of the most powerful methods of Adwords optimisation available – yet so many campaigns we see don’t have any in them at all! If you are using broad or phrase matches (see my post on this if you are not sure what they are), then you are not in full control [...]
The Secret To Good Ad Copy
Writing good text Ads is a key part of the PPC marketing process. Your ad needs to be both irresistable and have the correct ‘scent’. The ‘irresistability’ of your ad, will drive Click Through Rate (ie the number of visitors your site gets and the resulting sales volume) and the ‘scent’ of your ad will [...]
Do You Know What Keyword Match Types Are?
Knowing your match types is absolutely critical to success as it is using these correctly that determines which keywords your ads show up for. Match types are Google’s way of allowing you to control a keyword’s reach. In other words, you get to decide whether you want to advertise under specific terms only, such as [...]
Advertise Cheaply With Google’s Partners
You can advertise on a wide variety of search engines by running a Search Partner campaign. In our experience, these partners often bring lower conversion costs due to the lower amount of competition. With PPC still growing and bid prices rising, finding niche areas to source your customers is critical and we can’t think of [...]
Get Cheaper Clicks With A High Quality Score
If you’re just entering the world of Adwords, you may not know that Google rewards advertisers who get a high ‘Quality Score’. What Is Quality Score? Google defines this as: The historical click-through rate (CTR) of the keyword and the matched ad on Google; note that CTR on the Google Network only ever impacts Quality [...]
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Recent Adwords Tips
- Google Bottom Placements – No Need To Panic November 17, 2011
- The New Google Analytics Dashboard – 5 Essential Widgets November 7, 2011
- Display Ads Set To Be Supercharged By Audience Insight Reports November 3, 2011
- How To Use Exit Rate To Discover Quick Wins October 31, 2011
- The Problem With Multi-Channel Funnels October 26, 2011
