Adwords PPC Case Study: Ear Candy

Ear Candy are one of the leading suppliers of wedding, function and party bands throughout the UK and approached us at the very early stages of their growth.

With a range of excellent, hand-picked bands and a media-rich website showcasing their talents, Ear Candy are a must-see if you’re organising your wedding, Christmas party, birthday or function.

Here’s what they had to say about us:

Understanding Our Business

The thing that really stood out from the moment we started working with Managed PPC was how they were really interested in our business. They seemed to instantly grasp what drives sales and which target markets would be the most profitable. I think this was partly down to some good questioning but they clearly spent some good time looking at our past stats on Analytics too.

A Big Jump In Leads!

3 months later, we’re at the stage where our budget has already almost doubled. That’s how successful it’s been.

The strategy was clear – start by attacking the most profitable keyword themes and systematically expand from there as we grow. Within 1 week we’d already seen our cost per conversion halved as well as the discovery of a very scalable source of business.

Offering Great Advice On Conversion Rate

Whilst doing some fantastic work on our PPC campaigns, the guys at Managed PPC have also taken the time to offer some useful advice on how we can improve our conversion rate, SEO and general offering. This has been useful and also demonstrates how much they care about our results.

Still Growing Fast..

The rate at which we’ve grown in the past 3 months has been phenomenal. Managed PPC haven’t just worked their magic to deliver some great results but, through excellent communication and account management, they’ve made us confident enough to re-invest this extra revenue in growing  PPC. This has happened far more rapidly than we ever imagined.

Thank You Managed PPC!

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