Adwords Help

At the end of October, Google introduced site links for ‘high quality’ Adwords advertisers. Site links seemed to have arrived without making much of a ripple but they are likely to be a game changer as this move is the most significant reward yet that Google has offered to those who are ‘playing by the rules’…

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Have you seen the new Ad formats in Adwords yet? If not – then you really need to! Google have just announced that you can add ‘site links’ to your ads…

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Despite the useful reporting features in Google Adwords, we recommend using Google Analytics for reporting. Why? Here’s a few reasons: You can schedule Google Analytics’ reports using Custom Reports – get weekly, monthly, quarterly and annual reports on your Adwords campaigns (and all traffic sources for that matter), with a comparison against the last time [...]

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PPC bid management isn’t just about ‘getting to number 1′, it’s about buying clicks that are going to convert at a financially justifiable rate. But rewind – it’s also about impressions. Because if you bid high, you are likely to appear high and if you appear high, you’ll get more impressions from which you must [...]

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Here’s a really quick and easy way to improve your Google AdwordsPPC campaigns – turn on ad scheduling! What’s Ad Scheduling? Ad scheduling is simply configuring your campaigns to be on or off at given times of the day. Now there are 2 key considerations that you need to take into account: 1. When your [...]

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Having optimised adwords accounts since the Overture days, it has struck me how the vast majority of Adwords users/companies don’t really know what they are buying. When you buy advertising space or PR, you would normally expect to have a meeting with a sales rep, get shown everything about the product/service you are buying and [...]

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Negative keywords are one of the most powerful methods of Adwords optimisation available – yet so many campaigns we see don’t have any in them at all! If you are using broad or phrase matches (see my post on this if you are not sure what they are), then you are not in full control [...]

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Writing good text Ads is a key part of the PPC marketing process. Your ad needs to be both irresistable and have the correct ‘scent’. The ‘irresistability’ of your ad, will drive Click Through Rate (ie the number of visitors your site gets and the resulting sales volume) and the ‘scent’ of your ad will [...]

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Knowing your match types is absolutely critical to success as it is using these correctly that determines which keywords your ads show up for. Match types are Google’s way of allowing you to control a keyword’s reach. In other words, you get to decide whether you want to advertise under specific terms only, such as [...]

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You can advertise on a wide variety of search engines by running a Search Partner campaign. In our experience, these partners often bring lower conversion costs due to the lower amount of competition. With PPC still growing and bid prices rising, finding niche areas to source your customers is critical and we can’t think of [...]

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