Adwords Help Blog

Need Quick Results?

When we run experiments on your site, we’ll always test each variation against the original version. Furthermore, we won’t just wait for a conversion rate to become clear, we’ll provide you with much earlier indications using Google Analytics’ engagement metrics such as:

  • Bounce/Exit Rates
  • Average Time On Page
  • Click-paths
  • Average Page Per Visit

Rather than analysing the 5-10% of people that convert (which is common practice), we’ll look at all of your visitors using the above metrics.

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