PPC Training
PPC training isn’t just for the professionals, it’s something that any online business should undertake. Our PPC training will not only teach you how to create or audit your own campaigns, but also teach you how you should be managing your PPC suppliers. What are the most important KPI? How can you spot and act on a results dip before it happens? Are your PPC campaigns set up correctly?
Whether you’re looking to run your own PPC campaigns or get a better understanding of how they work, our flexible, bespoke PPC training solution will allow you to fully tailor the time to your requirements and benefit from free telephone support thereafter. You’ll leave having learnt the key fundamentals of PPC advertising and aware of the huge potential yet to be unlocked in your own campaigns.
“1 day of PPC training has completely changed our approach to PPC and we’re already seeing some great results come from it.”
“The training was structured but informal at the same time – a really productive morning.”
“The training was superb and the phone support & mentorship thereafter has been a real business changer.”
PPC Training – How It Works
Your training is delivered completely according to your needs and at your offices. A typical day would include introductions to:
… and a step-by-step guide to these key areas of PPC:
We believe that the best way to learn about PPC is to practise it on a live account, which is why we incorporate as much ‘hands-on’ activity as we can during our session. At the end of your session, you’ll have:
- All the knowledge you need to setup your own campaigns in very little time
- Mastered the art of writing high-clickthrough ad text
- Know how to find out exactly what your competitors are up to (and use this to your advantage)
- A complete knowledge of how best to structure your campaigns (this is fundamental to success)
- A full understanding of keyword match-types and bidding strategies
- Some great expertise on how to increase your conversion rates
- A huge list of the adwords tips and secrets we use to optimise campaigns
- A template campaign in your account for you to follow when creating new campaigns
- All the tools to find out what your competitors are up to
- Ongoing telephone support for 12 months
In addition to the above training benefits, you’ll receive some valuable, idea-rich consultancy on your existing campaigns. You can also opt to be taught:
- Key things you need to know about SEO & Social Media
- How to use Google Analytics to make better business decision
- The power of advertising on Youtube
- How to make Facebook work for your business