Our clients love us not just because we care about them and work hard to meet their targets, but because we use tried and tested methods that work. Here are just a few ways that we improve PPC campaigns to generate massive uplifts in Adwords ROI:

We Crunch Your Data To Find What Works. . . Quickly

Spotting why one keyword, ad or landing page is more successful than another is a true marketing skill and an area in which we excel. Using the huge volume of user data we gather with Google Analytics, we’ll segment your visitors by a range of different criteria that includes:

• Landing page
• Location
• Time of day
• Keyword theme
• Search or content campaign
• Device used (PC, iPad etc.)
• Length of search term
• Many, many more factors…

We then prioritise your budget to target your highest ROI segments first.

Keyword Research – Using Exhaustive Techniques And Competitor Data

Correct keyword research is crucial to success. Our research techniques allow us to unearth the gems that others have missed. We’ll find relevant, qualified keywords to complement the more obvious ones and give you that edge over your competition.

Bid Management: Get Cheaper, More Relevant Clicks

Using detailed, non-automated bid management we’ll see where your limited daily budget is best spent, targetting your best performing traffic first and most aggressively. We also pay attention to your ‘Quality Score’ – a key part of Google’s PPC ranking algorithm that allows you to appear higher than your competitors without bidding more.

Ad Copy: We Will Make Your Google Ads More Attractive And More Specific

From many years of experience managing large and small Adwords campaigns, we know some useful tricks to increase the rate at which people click on your ads (otherwise known as Click Through Rate). By selling your offering with clearly defined features, benefits and a strong call to action, we’re confident we can improve your results quickly.

Furthermore, we go the extra mile writing your ads so that whatever the user is searching for appears in the title, body and display URL of the ad that they see.

Optimisation: We Will Scrutinise Every Search Made To Access Your Site

We assess the ROI of every single search term used to access your site via PPC. This highly time-consuming activity ensures that you are only paying for relevant traffic and that there is no chance whatsoever that your Adwords budget is going to waste.

Why not try us free for 1 month? Contact us now! >>