An increasingly popular way to approach PPC is to go for a combination of PPC training and management. You will get your own personal mentor who will jointly create and manage your campaign whilst gradually handing over control to you.
This tends to be a lower-cost route to PPC success than outsourcing your PPC campaigns completely and can therefore be ideal for smaller businesses.
How Does It Work?
Most of our clients opt for weekly half-day one-to-one sessions for the first month, before slowing down to monthly and eventually quarterly sessions. During these sessions, we work with you to:
- Conduct detailed competitor research using software that only the best agencies use.
- Gather a comprehensive list of keywords and negative keywords so you can cover areas your competitors are missing
- Put together a campaign structure that makes optimisation as easy as possible
- Setup conversion tracking and Google Analytics
- Setup weekly, monthly and quarterly performance comparison reports
- Establish the correct bids for your keywords and monitor these together
- Write high performing ad copy that gets you the right visitors only
- Create an action plan for improving your site’s conversion rate
In addition, we provide unlimited phone and email support throughout the mentoring.
Prices for mentoring vary depending on your requirements so, if you are interested in this route, we’d advise that you call us on 0843 289 2336, or fill out our online contact form.
From The Blog
- Google Bottom Placements – No Need To Panic November 17, 2011
- The New Google Analytics Dashboard – 5 Essential Widgets November 7, 2011
- Display Ads Set To Be Supercharged By Audience Insight Reports November 3, 2011
- How To Use Exit Rate To Discover Quick Wins October 31, 2011
- The Problem With Multi-Channel Funnels October 26, 2011
