Adwords Help Blog

Ongoing Mentoring

We believe that a great way to approach PPC is to go for a combination of PPC training and management. You will get your own personal mentor who creates and manages your campaign while you learn and then hands it over to you when you are ready to take it in-house.

Using this method, you can get the quickest win possible without making the costly mistakes that come with the learning curve.

How Does It Work?

Most of our clients opt for weekly half-day one-to-one sessions for the first month, before slowing down to monthly and eventually quarterly sessions. During these sessions, we work with you to:

1. Conduct detailed competitor research using software that only the best agencies use.

2. Gather a comprehensive list of keywords and negative keywords so you can cover areas your competitors are missing

3. Put together a campaign structure that makes optimisation as easy as possible

4. Setup conversion tracking and Google Analytics

5. Setup weekly, monthly and quarterly performance comparison reports

6. Establish the correct bids for your keywords and monitor these together

7. Write high performing ad copy that gets you the right visitors only

8. Create an action plan for improving your site’s conversion rate

All of the above 8 points are iteratively performed and reviewed at each meeting until you are happy to go it alone.

In addition, we provide unlimited phone and email support throughout the mentoring.

Prices for mentoring vary depending on your requirements so, if you are interested in this route, we’d advise that you call us on 0843 289 2336, or fill out our online contact form.

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