Adwords Help Blog

PPC Campaign Management

At Managed PPC, we’re all about providing quick results that lead to ongoing and long-term success. Our clients see the benefits in weeks but stay with us for years. That’s why we’ll offer you your first month completely free and without commitment so you can be sure you’re comfortable using us before you commit to a monthly flat fee.

Unlike many agencies, we won’t charge you based on your clicks or PPC spend as that’s a pretty unhealthy model for success.

Fast Results & Long-Term Success In 3 Steps:

onoff PPC Campaign Management

Step 1: Rebuilding / Launching Your Campaigns

We’ll immediately rebuild or create your PPC campaigns to reach as many potential customers as possible, making sure that the most profitable keywords are targeted first. We’ll have your campaign live within 3 working days.

drill PPC Campaign Management

Step 2: Highly Detailed Campaign Optimisation

Once these campaigns are live, we’ll quickly use the most up-to-date bid management, ad copy and keyword optimisation techniques to ramp up your campaign’s efficiency. We won’t just take a top-level view of your campaigns and ‘see what works’ – we’ll conduct ongoing keyword research based on actual searches made by your target audience, expanding your reach wherever possible and ensuring that you only pay for profitable clicks.

funnel PPC Campaign Management

Step 3: Conversion Optimisation

Once your campaign’s success has started flattening out, we’ll target the longer-term, but potentially huge, opportunity of improving your website’s conversion rate to keep the curve pointing upwards. Working with Google’s own experts, we’ll do this systematically by attacking the quick wins first, looking at both usability and messaging improvements. We’re happy to implement website changes using our own developers or yours.

Making PPC Work In Your Existing Marketing Mix

Although we are PPC specialists, we have the full array of online marketing expertise and experience that will ensure your PPC campaigns are fully integrated into your marketing strategy. Even more importantly, we’re keen to see your business prosper from our work and, working with our partners, we can offer you innovative ways to leverage more value out of your conversions via email marketing, social media and banner advertising.

One of our key strengths is that many of our account managers have experience working on the client side, managing PPC suppliers ourselves. In other words, we’ve been in your position and know the value of having easy-to-understand reporting, absolute transparency and, most importantly, quick results.

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